Sync Scoring

IT'S ALL IN SYNC

Sync is Brunswick's scoring and centre management system — one platform running every part of your centre, from the lanes to the desk, the bar and the arcade. It's the fastest-selling system in bowling, the only one built on cloud technology, and it automates the marketing jobs that otherwise never get done. Released in 2015 and developed with proprietors ever since, Sync streamlines operations, improves profitability and gives guests a better night out.

 

Sync was built with proprietors rather than for them, which is why it goes after the problems centres actually have. When you're short-staffed and labour costs keep climbing, you need payments that clear without a queue, lanes assigned without someone working it out, and guests recognised without a staff member having to remember them. Sync handles all three.

 

 

 

Sync's marketing tools run on the trading data your centre already collects. You configure them once, and Sync creates, targets and sends the campaigns on its own — pulling new guests in, lifting spend per visit, and getting people back through the door. The work drops from a weekly job to a one-off setup.

 

 

SELF SERVICE KIOSK

The queue at the front desk is where centres lose money. The Sync Self Service Kiosk removes it — guests check in, choose their lanes, pay and start bowling without waiting for a staff member.

Every sale offers shoe hire, extra games and packages the same way, every time. Members and game card holders can join, top up and redeem on their own. Payments run through Sync Pay with Linkly / PC-EFTPOS, straight into Sync — no double handling, no reconciliation at close.

  • Shorter queues, more sales — guests who would have walked out bowl instead
  • Consistent upselling — shoes, games and packages presented on every transaction
  • Memberships and game cards — sign-ups, top-ups and redemptions at the kiosk
  • Integrated payments — Sync Pay with Linkly / PC-EFTPOS
  • Staff back on the floor — off the counter, onto the bar and the lanes
  • Scales with the rush — add kiosks instead of counter staff

A kiosk works every shift and asks for the upsell every time. For most centres it pays for itself on walk-in trade alone.

 

EXPERIENCE

Sync includes games your guests will love, netting you additional revenue as they accelerate—rather than bog down—the action on your lanes. There's something for everyone, from corporate teams to birthday party guests to competitive league bowlers. Inspired by best-in-class digital streaming sites, Sync's user interface meets customer expectations for highly personalized, self-guided, interactive experiences that provide immediate gratification. Sync was created with all this in mind. It’s designed to help you deliver the best overall customer experience every hour of every day. You probably still can’t always please everybody, but Sync enables you to come close 

 

 

 

TECHNOLOGY

Brunswick designed Sync from the ground up, incorporating hardware and software technologies that weren’t even imaginable just a few years ago. Cloud-native architecture and Brunswick’s fast-paced feature development ensure you have the tools to address whatever operational challenges and consumer expectations tomorrow may bring. Updates and new features are regularly available with just one click. Sync’s future-proof architecture allows Brunswick engineers to work with proprietors to develop new features and updates in real time.

 

BUILDING A NEW CENTRE?

LET'S BUILD IT RIGHT FROM DAY ONE

From lanes to pinsetters, scoring to furnitire, talk to the team that has built centres

accross Australia, New Zealand and the South Pacific